Memos from Asia

5 Popular Malaysian Cosmetics Brands

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The cosmetics industry is easily one of the most thriving industries out there at the moment, especially due to the Internet. Online shopping, makeup tutorials, celebrity cosmetic lines and an abundance of inspiration online has made makeup more accessible to everyone no matter the race, gender or culture!

With the industry booming, it is no surprise that Malaysia would follow suit. There are multiple cosmetic brands that Malaysians are proud of. Here are five local Malaysian cosmetic brands every makeup enthusiast must try out!

1. NITA Cosmetics

Founded by Aznita Azman in 2016, the brand was created to embody Malaysian culture and share her travel experiences with the world.

Products from NITA Cosmetics are cleverly named after notable elements of Malaysia, with names of local food and drinks such as ‘ais kepal’, ‘onde-onde’ and ‘teh ais’.

NITA Cosmetics has got it all— lipsticks, compact powders, foundation, setting sprays, blushes, brushes, sponges, you name it! Did we mention that NITA Cosmetics products are also hypoallergenic and cruelty-free?

Get your NITA Cosmetics products here on FashionValet. (link:

2. SimplySiti

SimplySiti was founded by Malaysia’s talented sweetheart, singer Dato’ Siti Nurhaliza, who has won almost 300 awards locally and internationally due to her extraordinary vocals.

Whilst actively making music, Dato’ Siti is actively growing her cosmetics and skincare empire.

Her compact powders contain Vitamin E and SPF30, and give off a light, practical finish.

New collections are often being released, such as the RED collection, for those who desire bold looks.

SimplySiti also has a range of eye makeup products, lipsticks and skincare.

3. dUck Cosmetics

dUck Cosmetics is considered to be one of Malaysia’s more high-end makeup brands. Founded by popular Malaysian blogger, Vivy Yusof who built her success by making modest fashion more appealing to women through her brand, dUck Scarves.

The success of selling 1,000,000 shawls worldwide and continuous praise paved the way for Vivy to make the cosmetics line, dUck Cosmetics.

The iconic purple packaging, creative designs, high-quality product and extensive selections all make dUck Cosmetics worth the price.

dUck Cosmetic’s reputation only gets better and better through collaborations with big names such as Barbie and Marvel’s X-Men.

Can’t wait to get dUcked? Purchase your own dUck product here!

4. Velvet Vanity

This cruelty-free, paraben-free, fragrance-free and 100% vegan cosmetics brand is extremely popular with women of all ages in Malaysia, especially the youngsters.

Specialising in lip products, Velvet Vanity’s liquid matte lipstick is a must-have due to its creamy, non-drying formula.

Don’t forget to try out their Glo Lip Oil, Super Slim Stick and Reality Star.

Glo Lip Oil:

Head on to to get yours now!


SILKYGIRL, an affordable, yet high-quality brand often found at various stores in Malaysia is definitely the go-to brand for the ladies.

Foundation, lipstick, blusher, concealer, eyeliner, eyeshadow, mascara, eyebrow pencil and even makeup wipes— SILKYGIRL has all the products you need for a full makeover!

With one of the most extensive lines of products and varieties, it is no surprise that SILKYGIRL is a well-known brand amongst locals.

Purchase them on Amazon,

What are you waiting for? Get ready to create masterpieces with your face as a canvas using these amazing products!

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